PhD Research Project – THE PSYCHOLOGY OF DIGITAL TRANSFORMATION
Share your valuable experiences and input and help make a difference. Oh, and win prizes for doing so!
Uncovering the Hidden KeyS to Digital Success.
Digital transformation isn’t just about technology—it’s about mindset, identity, and readiness. Digital technologies are now essential drivers of growth and innovation, transforming industries and reshaping competitive landscapes. To thrive, businesses must embrace digital change, ensuring their teams, strategies, and cultures are fully onboard and ready to adapt.
We Are Conducting Groundbreaking Research!
Peter Spinda, CEO of Benchmark Business Advisory, digital entrepreneur, and PhD candidate at the University of Southern Queensland, is conducting research exploring digitalisation and the psychology of successful digital transformation. This research aims to develop practical solutions and strategies to benefit SMEs across Australia, especially in regional and remote communities.
Your Insights Can Shape the Future!
Your experiences as a small to medium business owner are crucial. By participating in our short survey, you’ll contribute valuable insights that help us understand how SMEs approach digital transformation and achieve better outcomes.
Absorptive Capacity: Help us learn how SMEs like yours absorb and leverage digital innovations for competitive advantage.
Digital Identity Matters: Understand how your business’s digital identity currently shapes your digital future.
Mindset Drives Change: Share your insights to help uncover how business leaders’ mindsets impact technology adoption.
WIN!
10 X $50 Amazon Gift Cards | 3 x 3 hour 1:1 business consultations with Peter Spinda valued at $1,320 each | ALL participants receive a copy of our e-guide ‘Building and Growing Your Business: 100+ HAVE TO KNOW Digital Strategies, Concepts, and AI Prompts for Entrepreneurs.’
your insights matter. act now.
“…Knowledge empowers, sharing transforms.
Education lifts us higher — giving back helps us soar..…”
Peter Spinda, PhD Candidate, Partner & CEO – Benchmark Business Advisory
how can we help you?
Let’s Have a confidential chat about your needs
We offer a complimentary, no commitment, 1-hour meeting with one of our business advisors to all Small and Medium business owners. Ask us your burning question.
SERVICING AUSTRALIA WIDE, INCLUDING REGIONAL, RURAL AND REMOTE LOCATIONS.