Business advisors to Australian small to medium business owners

Build a business worth more and less dependent on you.

Hands-on advisors who build the plan with you and help you see it through. More profit, more time back, and a business worth more when you sell.

No cost, no obligation A senior advisor, not a salesperson Month to month, no lock-in
150+ years’ combined advisory experienceAdvisors who’ve built and run businesses
Your advisorsSenior advisors who’ve built and run businesses
Peter Spinda
Peter SpindaPartner & CEO
Bruce Coudrey
Bruce CoudreyPartner
Jo-Anne Wilson
Jo-Anne WilsonBusiness Advisor
Andrew Yoannidis
Andrew YoannidisBusiness Advisor
Paula Burgess
Paula BurgessBusiness Advisor
Meet the teamPlus people and research specialists

“The advice is practical and always focused on what’s right for our business.”

SM
Scott MurfettDirector, Definitive Electrical
Visit Benchmark Business Sales & ValuationsSister company of Australia’s largest national business brokerage. 5,000+ successful transactions since 1999.
200+businesses our advisors have worked with
Australia wideon site and online, city and regional
No lock-inmonth to month, stop any time
Start with what matters most

Which of these sounds like you?

Every engagement starts with a conversation about where the business is today and where you want it to be.

Grow & build value

“Business is good, but everything still runs through me. I can’t step back without things slipping.”

What changes Healthier margins and smoother operations A team that makes decisions without you A business worth more, year on year
Client result5× profitE-commerce retailer, as a result of our engagement

Value Builder from $1,500 + GST a month

Explore Growth & Value Building
Prepare to sell

“I’m planning to list the business within 18 months, and I want it ready before buyers start looking.”

What changes See your business through a buyer’s eyes Due diligence ready, before a buyer asks Less reliance on you, so the value holds
Client resultTarget price metRegional motel, sold after Sale Ready

Sale Ready from $3,500 + GST a month

Explore Sale Ready
AI & technology

“I know AI could help, but I don’t know where to start or what’s worth the money.”

What changes A clear view of where AI will pay off The right tools, set up and working Your team trained to use them well
Our own workWe built our own platformTrinity. It’s AI-driven, with less admin and faster work for us and our clients.

Projects scoped and quoted separately

Explore AI & Technology

Not sure which fits? That’s what the free call is for. Book a free 20-minute call

Not ready to talk yet? Start here.

Do you know what’s holding your business back?

Answer eight to ten short questions and see your Business Value Score straight away. We’ll email your full report, with the three areas worth fixing first.

Your score across seven areas of the business Your top three priorities, with practical first steps An optional free debrief with an advisor
Realities of Business book coverPlus a free book. Complete your score and we’ll post you a paperback copy of Peter Spinda’s Realities of Business.
Get my free score About 3 minutes. No financial documents needed.
Sample reportBusiness Value Score
62out of 100

Solid, with value left on the table

Three areas are holding your value back. Fixing them first will make the biggest difference.

Owner dependencePriority
Operating consistencyPriority
Priorities and follow-throughPriority
Financial visibilityStrength
Customer and revenue riskStrength
Technology frictionStrength
Capacity for changeNot sure
Enter your name and email to get the full report
Client results

More profit. More time. A better sale.

See all client stories
E-commerce · Growth & value5× profitand 3× revenue, across the engagement

An e-commerce retailer grew while management got their evenings and weekends back.

Read the story
Manufacturing · Value & exitFreed upowner moved from production to strategy

The owner stepped out of daily production to lead the business and prepare for a future sale.

Read the story
Accommodation · Sale ReadyTarget priceachieved at sale

After preparing with us, the owners of a regional motel sold at the price they wanted.

Read the story
JR

“Working with the team at Benchmark Advisory Group has been a real asset to Luxe Clean Group. They have helped us across a range of areas, including mentoring, financial review, pricing, commercial negotiations, strategy and growth planning, and recruitment.”

Jo and Remy · Luxe Clean Group
Want the full detail?

See how each engagement worked, from the starting point to the result: what we did, who did what and what changed.

Read the client stories
How it works

From first call to real progress

1

A free 20-minute call

Tell us what’s on your mind. We’ll be straight with you about whether we can help and what a sensible next step looks like.

2

Diagnose and plan

We work through the business with you, find what’s holding it back and agree a 90-day roadmap: priorities, owners and deadlines, written down.

3

Your advisor in your corner

Each month your advisor builds the plans and tools with you, reviews progress and keeps the work moving. Your team carries the agreed actions.

Book a free 20-minute callMonth to month. No lock-in.
Trinity
RoadmapTasksDocuments
Your 90-day roadmapReviewed monthly
1. Monthly margin and cash viewOn track
2. Hand over quoting to the GMIn progress
3. Document the core delivery processNext

Trinity, our own AI-driven engagement platform. Built in-house. Its AI tools help your advisor produce your plans faster, and your roadmap, tasks and documents all live in one place.

“Our monthly sessions keep us focused on the right priorities. We leave every meeting with clear actions, and the work gets done.”

KL
Keaton LuckManaging Director, Sharks Volleyball
Who you’ll work with

Real advisors who’ve built and run businesses.

You work with a senior advisor, backed by a national team. When the work needs people or research expertise, our sister businesses in Benchmark Advisory Group are on hand.

Your accountantTax, compliance and the numbers, after the fact. Some also offer business advisory, through a numbers-focused lens.
A business coachGood questions and accountability. The doing is usually left to you.
Your Benchmark advisorWorks on how the business runs, grows and what it’s worth. We build the plans and tools with you, and work alongside your team and your accountant.
Meet the team
Peter Spinda
Peter SpindaPartner & CEO
Bruce Coudrey
Bruce CoudreyPartner
Jo-Anne Wilson
Jo-Anne WilsonBusiness Advisor
Andrew Yoannidis
Andrew YoannidisBusiness Advisor
Paula Burgess
Paula BurgessBusiness Advisor
Suzie Solatorio
Suzie SolatorioResearch & Marketing
Before the first call

Questions owners ask us

Straight answers to what most owners want to know before they pick up the phone.

Rather just ask us?Contact our friendly team for a confidential chat.
1300 366 521 Or request a call back
What does it cost?

Programs start from $1,500 + GST a month. Everything is month to month, with no lock-in and no minimum commitment. We’ll recommend the right level once we understand your business, and you’ll know the full cost before anything starts.

What happens on the free call?

A 20-minute conversation about your main priority and where the business is today. We’ll tell you honestly whether we can help and suggest a sensible next step. There’s no obligation to go any further.

How is this different from a business coach?

A coach asks good questions and holds you to account. We do that too, but we also do the work with you. Your advisor builds the plans, tools and documents alongside you, then helps your team put them into practice.

Who do you work best with?

Owners of established small and medium businesses who want more profit, less reliance on themselves or a better sale. You’ll get the most from us if you can make time for the work, are open to a fresh view and follow through on what we agree.

Do you work with businesses in my area?

Yes. We work with owners right across Australia, including regional, rural and remote areas. Sessions are a mix of on-site visits and online meetings, depending on your program and what suits you.

How does this work alongside my accountant?

Your accountant looks after tax, compliance and reporting. We focus on how the business runs, grows and what it’s worth. We’re happy to work with your accountant so everyone is pulling in the same direction.

What if it’s not working?

You’re never locked in. Everything is month to month, so you can pause or stop at any time. We review progress against the roadmap every month, so if something isn’t moving we’ll spot it early, talk about why and change the approach.

Is everything we discuss confidential?

Yes. Everything you share with us stays confidential, from the first call onwards. The client stories on our site have identifying details removed.

You’ve put a lot into your business. Let’s talk about what comes next.

Tell us what’s on your mind. We’ll listen, ask a few questions and give you an honest view of where we could help.

20 minutes, no cost, no obligation A senior advisor, not a salesperson Everything you tell us stays confidential

Rather talk now? Call 1300 366 521

Request a call back

We’ll call you within one business day.

Prefer to pick a time? Book online

Free Business Value Score + free bookFree score + book
Call Book a free call