we’re passionate about one thing above all else: helping Australian small and medium businesses thrive.
Why business owners choose benchmark
We’re not your typical advisors (consultants) — we’re your partners in building, growing, and improving your business. We offer clear, practical advice and solutions tailored specifically to SMEs. Our goal? Making your business better, simpler, and more valuable —whether you’re growing, preparing to sell, or exploring innovative new technologies, we can assist you and your team.
Experienced, Approachable Team: Our advisors have practical experience running and improving SMEs across many industries.
Personalised, Clear Guidance: We tailor solutions specifically to your business’s challenges and goals.
Transparent & Ethical Advice: Trust and honesty are at the heart of everything we do.

Thanks for assisting our team by taking the ideas we had in our heads and turning them into a clear business model. They further assisted us by working with us to put together our business plan, financial modelling, investment pitch deck and the investment summary document.
LIFEOLOGY CEO
Dr Edward Pearson
WHY CHOOSE US
bringing Experience and outcomes
With a unique combination of practical experience and deep knowledge gained through continuous learning, the Benchmark Business Advisory team knows business. From building our own businesses, to delivering successful outcomes to our clients, we’ve got many decades under our belt.
Clarity & Simplicity
Straightforward advice without jargon—easy for any business owner to understand and act on.
Hands-On Mentoring
Practical, real-world support to guide you step-by-step through implementation.
Education & Empowerment
We don’t just solve problems—we teach you how to manage and overcome them long-term.
Proven Results
We have a track record of successfully increasing business value, maximising sales outcomes, and guiding SMEs through digital transformation.
HOW WE HELP
increase YOUR business value
Our advisors help you build a profitable, desirable, and valuable business. We focus on making your business attractive to potential buyers and enjoyable to operate, ensuring it runs smoothly without your constant involvement.
sale readiness preparation
Considering selling your business soon or in a few years? We provide expert advice and practical strategies to maximise your sale price and prepare your business thoroughly, ensuring an easier and more rewarding exit.
ai AND technology Advisory
Unsure how AI and technology could improve your business? We offer clear, practical advice on adopting AI tools to enhance efficiency, reduce costs, and boost your competitiveness and profitability.
meet our team

Peter Spinda
Partner & CEO

Bruce Coudrey
Partner

Chris Smith
Strategic Advisor

Andrew Yoannidis
Business Advisor

Jo-Anne Wilson
Business Advisor

ROger HAwley
Business Advisor

Brian Sander
Business Advisor
Clear Advice. Real Results. Better Businesses.
Running your business can be rewarding—but building value, preparing for sale, or adopting new technology can feel overwhelming. That’s where Benchmark Business Advisory comes in, offering practical and proven business advisory services to Australian SMEs. We’re passionate advisors who help you make clearer decisions, build more valuable businesses, and achieve real results.
1300 366 521 chat@benchmarkbusinessadvisory.com.au SERVICING AUSTRALIA WIDE – including all regional, rural and remote“…Great businesses don’t happen by chance. They happen by design. The question is—are you building a great business that works for you, or one that depends on you?…”
Peter Spinda, Partner & CEO – Benchmark Business Advisory

WHAT PEOPLE SAY
Hear from others
Real business owners. Real results. See how Benchmark Business Advisory has helped leaders like you scale, optimise, and create businesses that thrive.
We engaged Pete and his team on several occasions to assist us with our growth plans. They helped us with our business model, strategy development and implementation, and worked with us on our digital transformation journey. They also provided us with executive mentoring.

Cameron and Carmel Bragg
Cofounders – Specialist Sales
Thanks for assisting our team by taking the ideas we had in our heads and turning them into a clear business model. They further assisted us by working with us to put together our business plan, financial modelling, investment pitch deck and the investment summary document.

Dr Edward Pearson
CEO – LIFEology
ready for a confidential chat? reach out to us today.
Let’s Have a confidential chat about your needs
We offer a complimentary, no commitment, 1-hour meeting with one of our business advisors to all Small and Medium business owners. Ask us your burning question.
SERVICING AUSTRALIA WIDE, INCLUDING REGIONAL, RURAL AND REMOTE LOCATIONS.