There are three things that Amazon, Atlassian and Blackmores have in common. Firstly, they’re all household names, each a successful brand. Secondly, each started life as a small start up. Amazon in a garage. Atlassian in the bedroom. Blackmores as a small health food store. Thirdly, they have each successfully navigated, and continue to navigate, the growth stage of their business lifecycle.
If you are in business, then growth is a word you are all too familiar with. For some, growth represents excitement and opportunity. For others, just the thought of it causes anxiety. And for others still, growth is but an elusive concept, one that they’re not sure about and even fearful of.
Most small to medium business owners connect growth with increasing revenue through sales and marketing activities. This, however, is a big mistake. Growth involves so many other aspects of a business. You can upgrade equipment and machinery. You can undertake digital transformation. You can decide to increase your warehousing capacity or perhaps you decide to bring new talent and skills into your business. Growth is multi-faceted. You can’t just focus on one area, there is more to business growth than selling more stuff or providing more services.
Now, I know this all too well. The first business I started experienced rapid growth in a very short timeframe. I was excited about the growth, sales were coming in thick and fast. But, I did nothing else in the business to support the growth, and as a result it went from boom to bust very quickly. I was young, naïve, and made some big mistakes. It’s a very expensive way to learn invaluable lessons in business.
Experiences like these are exactly what make our advisors so good at what they do. Benchmark Business Advisory is built on real world successes and battle wounds gained through years of running our own businesses. This positions us as advisors of choice for small to medium businesses, like yours, seeking growth advice. From sales and marketing to strategy and planning, operational evolution to the digital revolution. Benchmark Business Advisory is your partner on your journey of business growth.
Contact us today for a confidential chat about your growth needs and let us help you navigate through the journey of business.
Written by Peter Spinda.