Organised for sale. Ready for the next chapter.
The owners of an established regional motel wanted to prepare their business for sale. We worked alongside them for several months, and the motel later sold at their target price.
What changed- MeasuredTarget priceachieved at sale
- ObservedOccupancy uphigher revenue and better cash flow
- ObservedFresh lookrooms, signage and street appeal upgraded
- ObservedSale Readypreparation completed
- Client
- Regional motel, owner-operated
- Sector
- Accommodation
- Program
- Sale Ready
- Our work
- Sale readiness diagnostic, action plan and hands-on implementation
Ready to sell, but not yet ready for buyers
A motel with more than 15 years of trading and revenue under $1 million a year. The owners came to us through a regional mentoring program and planned to list with a broker. Their goal was to make the business as appealing to buyers as possible.
Key challenges- Gaps that could put buyers off or push the price down
- Financial records that needed updating and clarifying
- Tired rooms and signage hurting first impressions
Three steps to sale ready
Delivered side by side with the owners over several months.
- 01
Sale readiness diagnostic
A deep-dive review to find the gaps that could get in the way of a sale.
ResultA clear view of what buyers would question. - 02
Prioritised action plan
We turned the gaps into a prioritised plan with timelines, so the owners knew what to do and when.
ResultA plan the owners could work through step by step. - 03
Hands-on implementation
Tidied financial records, a short business plan for buyers, new air-conditioning, repainted rooms, solar through a local grant, new signage and a targeted marketing campaign.
ResultBetter first impressions, higher occupancy and a business buyers wanted.
Our guidance. Their implementation.
BBA ran the diagnostic, built the action plan and worked side by side with the owners to deliver it.
The owners carried out the upgrades and day-to-day changes, under our guidance.
- Financial records updated
- Business plan for buyers
- Air-conditioning and paint
- Solar, via a local grant
- New signage and fence
- Targeted marketing
The motel sold at the owners’ target price.
Better cash flow also let them hold the business longer and earn more before the sale.Facing something similar?
A 20-minute call is a good place to start.
What changed for other owners
Sector photos are illustrative and do not depict the clients.
