Sales and acquisitions
Getting the best result when you sell, or growing by buying another business.
Explore Benchmark Business Sales
Partner
Bruce Coudrey
Exit planning, business sales and strategy.
Bruce has spent more than 30 years helping Australians buy, sell and value businesses. He founded Benchmark Business Sales & Valuations and brings that experience to owners planning their next move.
- Multi-award-winning broker
- Entrepreneur
- Business valuer
- Exit planning
- Podcast co-host
- Works Australia wide
- Founded
- Benchmark Business Sales & Valuations
- Experience
- 30+ years in business broking
- Business sales
- Over 5,000
- Also
- Co-host, Meaning Business Podcast
About Bruce
Preparation is what gets owners their price
Bruce started his first business in 1983 and spent 16 years owning and running six Shell service stations in Wollongong, along with car washes, workshops and a car rental business. He learned first-hand what makes a business valuable, and what gets in the way.
He went on to found Benchmark Business Sales & Valuations, now Australia’s largest national business brokerage, and later Benchmark Corporate for larger company sales and acquisitions. Across over 5,000 business sales, he has seen that the owners who get their price are the ones who prepare well before a buyer arrives.
At Benchmark Business Advisory, Bruce works with owners on exit planning, business value and strategy, so the business is worth more and easier to sell when the time comes. He is a business valuer and a recognised specialist in the sale and leasing of service stations.
He co-hosts the Meaning Business Podcast with Peter Spinda.
Career highlights
- 1983Started his first business
- 1983 to 1999Owned and ran six Shell service stations in Wollongong
- 1999Founded Benchmark Business Sales & Valuations
- 2011Founded Benchmark Corporate for larger company sales
- 2023Co-host, Meaning Business Podcast
Talk to Bruce about
- Planning an exit, and when to start
- What the business is worth today
- Getting the business ready for buyers
How Bruce helps owners
Where he spends most of his time
Business value
Understanding what the business is worth today, and what would lift the price.
Explore Value BuilderExit planning
Planning the exit early, so the business is ready and the timing works for the owner.
Explore Sale ReadyStrategy
Setting direction and priorities with an owner’s eye on the bottom line.
Explore Value Builder
Founded by BruceBenchmark Business Sales & Valuations
Australia’s most awarded business brokerage, and a sister company of Benchmark Business Advisory.
- 25+years helping Australians buy and sell businesses
- 5,000+successful transactions since 1999
Meaning Business PodcastCo-hosted with Peter Spinda91 episodes and counting
- Ep 88Exploring the business of Bunnings25 Sep 2026 · 26 min
- Ep 86Making a profit but have no cash? Here’s why11 Sep 2026 · 27 min
- Ep 85The 10 biggest threats facing Australian business in 20263 Sep 2026 · 52 min
Peter Spinda
Jo-Anne Wilson
Andrew Yoannidis
Paula Burgess
Suzie SolatorioClient stories
See all client storiesSome of our client work
Manufacturing · Value building and exit planningA business less dependent on its owner.ObservedOwner moved from production to strategy
Education and training · Digital transformationNew ways to deliver. More room to grow.Measured3 months to move from face-to-face to online
Accommodation · Sale preparationOrganised for sale. Ready for the next chapter.MeasuredTarget price achieved at sale
Work with Bruce
Book a free 20-minute call with Bruce
Tell us a little about your business and Bruce will call you to talk through your priorities. No cost and no obligation.
1A free 20-minute call with Bruce
2An honest view of where we could help
3If it’s a fit, a program matched to your priorities
Rather talk now? Call 1300 366 521
