Partner and CEO

Peter Spinda

Strategy, value building, AI and technology.

Peter started his first business at 19 and has been building and running businesses ever since. Today he leads Benchmark Advisory Group and works with owners on the decisions that shape their business.

  • Entrepreneur
  • Tech investor
  • MBA with Distinction
  • PhD candidate
  • Author
  • Podcast co-host
  • Based in Brisbane, works Australia wide
Peter Spinda
Leads
Benchmark Advisory Group
Qualifications
MBA with Distinction
Research
PhD, University of Southern Queensland
Also
Author and podcast co-host
About Peter

A business owner first, an advisor second

Peter started his first business at 19 and has built and run businesses ever since. He knows what’s at stake when it’s your money and your name on the door.

Today he leads Benchmark Advisory Group, the home of Benchmark Business Advisory, Benchmark Talent Advisory and Benchmark Business Research. He’s also involved in other businesses, including as co-founder and board member of StockShift, a livestock technology company. His work with owners focuses on strategy, building business value, and AI and technology.

He brings a strong understanding of human behaviour, change management and leadership, so plans are built around how people actually work. Peter holds an MBA with Distinction and is completing a PhD at the University of Southern Queensland, researching digital identity and digital transformation in regional Australian small and medium businesses.

He is the author of Realities of Business: Misadventures & Lessons Learnt and co-hosts the Meaning Business Podcast with Bruce Coudrey.

Watch: Pete’s journey as an entrepreneur From his first business at age 19 to leading Benchmark Advisory Group. Watch on YouTube
The advice is practical and always focused on what’s right for our business.
SMScott MurfettDirector, Definitive Electrical
How Peter helps owners

Where he spends most of his time

Strategy and planning

Setting clear priorities and a plan the team can follow, then keeping it moving.

Explore Value Builder

Building business value

Making the business more profitable, less reliant on the owner and more attractive to a buyer.

Explore Sale Ready

AI and technology

Finding where AI and better systems can give the team time back, then putting them to work.

Explore AI & Technology

Leadership and change

Bringing the team with you, drawing on his background in human behaviour and change management.

Explore leadership
Realities of Business book cover
Peter’s book

Realities of Business: Misadventures & Lessons Learnt

Get a free paperback copy when you complete your Business Value Score.

Get my free score
Meaning Business PodcastCo-hosted with Bruce Coudrey91 episodes and counting
  • Ep 88
    Exploring the business of Bunnings25 Sep 2026 · 26 min
  • Ep 86
    Making a profit but have no cash? Here’s why11 Sep 2026 · 27 min
  • Ep 85
    The 10 biggest threats facing Australian business in 20263 Sep 2026 · 52 min
All episodes
Work with Peter

Book a free 20-minute call with Peter

Tell us a little about your business and Peter will call you to talk through your priorities. No cost and no obligation.

1A free 20-minute call with Peter
2An honest view of where we could help
3If it’s a fit, a program matched to your priorities

Rather talk now? Call 1300 366 521

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